Sport

Kaepernick face of Nike's 30th 'Just Do It' ad

Kaepernick face of Nike's 30th 'Just Do It' ad

Many other players followed suit but the protest has divided the country.

The player has since filed a grievance alleging that league owners colluded to keep him off a team.

It turns out that Nike, which has kept former National Football League quarterback Colin Kaepernick on their payroll since 2011 but has not used him in their ads for the last two years, was saving him for a signature moment, bringing him back in their ads to celebrate the 30 anniversary of their "Just Do It" campaign.

On Monday the star posted the advert and the slogan on his Twitter account.

Kaepernick tweeted the new ad which features a close up on him with the caption, "Believe in something, even if it means sacrificing everything".

According to ESPN's Darren Rovell, Nike continued to pay Kaepernick even though he was unsigned and was waiting for the right time to announce the continued partnership. Forever a trailblazer and a man who stands for what he believes in, Kaepernick opted out of his contract with the 49ers and became a free agent after the 2016 season.

Kaepernick was the first in a series of National Football League (NFL) stars to kneel during the United States national anthem before matches. After all, it's worth noting that Nike and the National Football League just re-upped their partnership with Nike providing uniforms and apparel for every National Football League team.

Though not as controversial, the ad was in response to a kerfuffle over the French Open's decision to bar Williams from bringing back her popular "catsuit" outfit to the 2019 tournament. Stephen B. Burbank, the arbitrator assigned to resolve disputes between the NFL and the NFL Players Association arising from the collective bargaining agreement, ruled last week against the NFL's request to dismiss the case.

"Nike has always been and will continue to be my family's favorite shoe", wrote Twitter user @TheDionneMama.


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