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Netflix Has a New Plan for Europe - Is the US Next?

Netflix Has a New Plan for Europe - Is the US Next?

Customers of the streaming service Netflix can choose between three plans right now: basic, standard, and premium.

Netflix could be adding a new tier to its service which would be more expensive than all of its current offerings, according to a report from Italian blog TuttoAndroid.

The Ultra plan converts to around $19.80 in U.S. currency, though looking at the other plans, it would likely run $16.99. Basic gives you access to SD resolution, Standard gives you access to HD resolution, and Premium covers 4K resolution and HDR.

Leaked promotional material details the new Ultra plan.

Currently, it costs £9.99 to subscribe to the Premium tier, which includes access to 4K HDR and Dolby Atmos where available.

Not all Netflix subscribers will see the test and the company may not ever offer the specific price points or features being tested, Saran said. Newsweek has learned that the company's rollout plans for the new pricing tier are not yet definite, and it's not clear if the new tier-the only one to have High Dynamic Range (HDR)-will extend outside Europe.

It may sound unusual to be ”testing” a price increase but Netflix often tests new features or changes with its users to evaluate the effects.

A spokesperson from Netflix confirmed the tests to CNET, saying: "We continuously test new things at Netflix and these tests typically vary in length of time". The company is now testing it with select European customers.

In October 2017, Netflix announced some price increases to plans in Ireland, seeing the Standard and Premium plans go up by €1 and €2, respectively. If Netflix applies the new Ultra plan, Premium subscribers might be forced to upgrade if they want to continue having a maximum of 4 simultaneous streams.

This Ultra level is priced at €16.99 ($19.78) per month, which is €3 more than the Premium tier that already supports Ultra HD content and four screens.


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